Published: Sept. 22, 2020

Amy Viverito HeadshotAmy joined CU Boulder in 2016 and leads all marketing activities for the program. Prior to CU Boulder, Amy spent her career in marketing and brand management for Kraft Foods, eBags.com, Hilton Worldwide, Hope Foods, and Noosa Yoghurt.  Amy has an MBA from Kellogg School of Management at Northwestern University and a BS in marketing from the University of Illinois.  She lives in Boulder with her husband and two sons.

What is your motto?

I have several, but one of my favorites is: “Your uniqueness sparks the flame of your future.” My son wrote it.

What’s something most people don’t know about you?

I have an identical twin sister.

What is your guilty pleasure? 

Chocolate

Which TV show do you never miss?

I like shows where people make or transform existing things into new things – so Chopped & Property Brothers are a few of my favorites.

Who was the most famous person you met and where?

I met Howard Schultz at a Starbucks in Seattle.    

What do you most like to do to unwind?

I like to swim laps – outdoor pools are the best.Â